Independent music label and distribution company Secretly has parted ways with Warner Music Group’s indie arm ADA, and entered into a US distribution partnership with Florida-based AMPED.
AMPED, is part of Alliance Entertainment and it its client labels include AWAL/Kobalt, Believe, Empire, IDOL, Lindsey Stirling, Mad Decent, Merge, mTheory, SM Entertainment, Soulfood, TFE, Tuff Gong, We Are Hear and others.
AMPED will now handle physical distribution for over 50 active labels associated with Secretly.
Commenting on the deal, Shelly Westerhausen, Secretly’s Head of North American Physical Sales and Marketing said: “We are thrilled to partner with AMPED for US physical distribution in 2019. We’ve aligned with a partner that shares Secretly’s deep commitment to the physical marketplace as we continue to expand on so many great opportunities for our labels and artists.”
Added Dean Tabaac, head of AMPED Distribution: “Secretly Distribution is one of the most recognized and important independent operations championing what the indie spirit is all about. AMPED is humbled and honored to be entrusted as a distribution partner and to become a part of their growing legacy. AMPED’s ability to connect Secretly’s impressive roster of par excellence artists with fans wherever they shop is the core of who we are and we are elated that Secretly feels the same way.”
Artists currently signed to Secretly Distribution labels include Sharon Van Etten (pictured), Bon Iver, Sufjan Stevens, Angel Olsen, Tycho, Wild Nothing, Helado Negro, Mac Demarco and the Grammy-nominated Mitski.