[UPDATED] ReverbNation offers tens of thousands of musicians free and affordable tools to build their careers. One way they make that possible is partnering with brands who appreciate the engagement and buying power of independent music fans. A new deal with The Fader is designed to reach more brand partners and provide new opportunities for artists.
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ReverbNation has partnered with music and lifestyle media The Fader’s publishing network. The Fader team will be tasked with pairing ReverbNation and its community of independent artists and fans with more brand partners.
Building off of their 2016 collaboration, “The Watch List” monthly single series which identified promising artists in the ReverbNation community and gave them exposure at retail, in the press and online, this deeper partnership is designed to unlock an important new capability for ReverbNation and enable brands to forge deeper relationships with independent artists and their fans.
Brand partnerships are not new for ReverbNation. This summer, a national contest with the Marriott Rewards Credit Card from Chase, created career opportunities for ReverbNation artists, and drove value for the Marriott Card by generating 3,000 artist entries that reached 1.5 million music fans.
“It’s vitally important to us we connect brands to fans of new music in a way that is wholly sympathetic to both the ReverbNation brand and the sensibilities of our artists,” said Simon Perry, Chief Creative Officer at ReverbNation. “We believe The FADER, who is steeped in an artist-first ethos, is the best media partner in the world to deliver against this creative mission.”