Sterling Campbell had co-founded a cassette label and a VHS tape label in Ottawa, but needed a new creative outlet after moving back to Cornwall, Ontario, to be closer to his daughter.
"I was like, 'I need to start something up for myself here,'" he says. "'What's the most ridiculous thing I could do right now?'"
The answer was Strudelsoft, the label that the 36-year-old bills as
This article originally appeared on www.rollingstone.com: Revolution at 3.5″: Inside Vaporwave’s Floppy Disk Micro-Boom