Read Jeff Bezos’s Inspiring Letter to Shareholders on Why He Keeps Amazon at ‘Day 1’ Posted by April 12, 2017 Leave a comment on Read Jeff Bezos’s Inspiring Letter to Shareholders on Why He Keeps Amazon at ‘Day 1’ ‘Day 2 is stasis. Followed by irrelevance. Followed by excruciating, painful decline. Followed by death. And that is why it is always Day 1.’