Proud Microentrepreneurs! The ‘neni’ economy generates sales of 9.5 million pesos a day: UNAM Posted byEntrepreneur en Español March 22, 2021 Leave a comment on Proud Microentrepreneurs! The ‘neni’ economy generates sales of 9.5 million pesos a day: UNAM About 13 million Mexican households depend on the income of the so-called ‘neni economy’, says José Ignacio Martínez Cortés, researcher and professor at UNAM.