For musicians who care about being discoverable online, having a website is critical, but simply building a website will do little to drive traffic to it. Here we review how artists can optimize their online presence in such a way as to draw fans in.
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In this recent post by Wes Walls on MusicThinkTank, we delve into the process of optimizing an artist webpage for maximum findability
“Optimizing your on-page content is about making sure the content on each page on your website is organized and descriptive. This means having clean code and plenty of well-made content, using keywords appropriately, making sure all of the content is readable by search engines, and addressing a really specific topic on each page.”