Marketing Amid a Pandemic: 3 Ways to Adapt to the Paradigm Shift Posted byJillian Goldberg September 29, 2020 Leave a comment on Marketing Amid a Pandemic: 3 Ways to Adapt to the Paradigm Shift If you can develop a resilient brand as the world has turned upside down, you’ll be well-positioned to thrive when the crisis is finally in the rearview mirror.