Less Selling, More Storytelling: 5 Expert Tips on Doing Low-Cost PR for Your New Business Posted byBryan Janeczko August 18, 2020 Leave a comment on Less Selling, More Storytelling: 5 Expert Tips on Doing Low-Cost PR for Your New Business Startups that have just launched are inherently less newsworthy. Founders need to capture the media’s interest beyond press releases and company milestones.