Kobalt’s recording arm AWAL has announced a global partnership deal with the hot UK hip hop artist Little Simz and her label, AGE 101. The company previously worked together for her 2015 debut album, “A Curious Tale of Trials+Persons.”
The AWAL and AGE 101 partnership includes global marketing, synch, global physical and digital distribution and label support.
At age 24 Little Simz, whose third solo LP is due to be released soon, has released two albums, three mixtapes and eight EPs (six solo and two collaborative projects – one with producer, Jakwob, and one with her collective, SPACE AGE) through her own label, AGE 101.
Her collaborations include Alt-J, Gorillaz, Kehlani, Stormzy, Kano, Khalid, Syd (The Internet), Bibi Bourelly, Chip, Mahalia, Jack Garratt and MNEK amongst others. She’s also known for her live performances, aggressive touring and establishing her own festival ‘WELCOME TO WONDERLAND: THE EXPERIENCE’ in London.
Paul Hitchman, President of AWAL, said of the deal, “Simbi is a truly independent artist in every sense, with a strong creative and business vision. Having worked so successfully with Simbi and her management team on the first Little Simz record, the whole AWAL team is very excited to be back working together on her new record. Creatively this record is a big step forward, which opens up huge opportunity globally for such an innovative and influential artist, and we look forward to another successful partnership.”
Little Simz added, “The AWAL team truly understands my creative vision and where I want to take my music. I couldn’t be more excited to have their support as I continue to grow and expand my career as an independent artist on a global scale.”