Getting your music on Spotify playlists is the new Holy Grail of music marketing. But making it happen – particularly for an indie D.I.Y. artist like Macy Todd – isn’t easy. Here Ariel Hyatt and her CyberPR team share their methodology and the results.
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Guest post by Ariel Hyatt of CyberPR
Interested in finding out more about PR and Spotify Playlist Campaigns? Here is our first case study for 2018:
Georgia based Macy Todd came to Cyber PR following the release of her debut single “I’ve Got A Feelin.” Cyber PR coached her on key outlets which lead to the debut tracks viral success. Macy teamed up with Cyber PR for her follow-up singles, “Give It Up”, “In Like With You” and “Bump That”. This is her case study.
Cyber PR secured over 45 editorial placements, and numerous Spotify playlists throughout her 3 month campaign.
“Give It Up” racked up over 35K streams on Spotify and SoundCloud, earning playlist spots with music blogs We Are Going Solo and Wolf In A Suit.
“In Like With You” was featured on upcoming tastemakers such as Gems & Secretsand Elite Muzik, and was aggregated to Hype Machine thanks to placement on Ear To The Ground Music.
With the aid of Cyber PR, Macy Todd has nearly 1.5 million combined total streams on SoundCloud and Spotify and a considerable footprint in the music blogosphere
