In an era where we’re constantly bombarded with a multitude of advertisements, promoting your music in a way that breaks through the chatter has become increasingly difficult. Here we examine some strategies that will help make your promotion a success.
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In this recent article posted to MusicThinkTank, Joy Ike outlines some of the best techniques for DIY artists to apply when promoting their music.
“First and foremost, no matter what it is you’re promoting, the key is to sound like YOU. Sound like a human. Don’t be a robot or take the tone of a marketer or that dude on the TV commercial who reads the fine-print at top speed.”