Using an automated response can be great way to build a connection with fans, as well as market to them. Here we look at several incentives that can be used to encourage recently signed up fans when using an automated email response.
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Guest post from Fiona Z
Mailchimp rolled out a new feature and I just had to make sure you knew about it – especially if you use Mailchimp or if you are thinking of using it.
Now every account has access to use their free automation tool! Before, you had to pay at least $10/month just to use the automation, even if you had less than 2000 contacts. Now, everyone can use their automation tools!
What is the automation tool? It’s a way to automatically send emails to your mailing list when they sign up, when they click on a link, based on their location, on and on. This saves energy, time, brain power and ultimately money.
So, are you using an automated response with your email sign ups? If no, what’s holding you back? There are so many options that you can do to help build your relationship with your fans, make you look professional and make you money!
Here are some ideas for an automated email to new sign ups for your list.
1) Free music – tried and true, people love to get your music for free. Make it enticing by giving away studio versions, acoustic versions or songs they won’t get anywhere else.
2) Coupon – give a coupon away for new signs ups to your online store! Capitalize on their interest right when they sign up for your list but offering a great deal on your latest album.
3) Personal stories – if you’re a storyteller, share a sequence of stories and how you started out as a musician, or about your last album and how it came to be. Set the tone to your list that they are going to get the background on your music and you.
4) Throw it all in a bundle – put together a bundle of your music, a coupon and maybe a few more ‘digital’ goodies. Recreate the experience of joining your fan club in the digital world!
There are endless ideas to include your welcome email because you, your music and your brand are individualistic! Are you a guitarist? Offer up a chord sheet of your favorite song. Big fan of unicorns? Offer a coupon for some fun merch in your store. Get creative in how you can connect with your fans!
I hope this gets you thinking about how you can give an experience to your mailing list sign ups.