How an Idea Nobody Believed in Led to 8 Million Shirts and 88 Stores for Retail Phenomenon UNTUCKit Posted byCheryl Snapp Conner November 1, 2021 Leave a comment on How an Idea Nobody Believed in Led to 8 Million Shirts and 88 Stores for Retail Phenomenon UNTUCKit Co-founder Chris Riccobono shares the story of his 10-year journey to massive market success.