Her Cookie Company Went Viral, Which Meant A Bouncer and 4-Hour Lines

What’s it like when your company goes viral? Take it from Kristen Tomlin, the founder and CEO of a viral cookie dough company called D?: “It’s terrifying.” And exhausting. And it exacerbated every weakness in her business, including staffing, supply and production. We learn how she fixed it, and harnessed the kind of huge opportunity that may have sunk others.