UPDATED: Is this any way to promote a new release? Radiohead is once again using an unconventional approach in the apparent run up to the release of a new album. And if you need proof that it’s working, just remember that you’ve read this far. There’s more:
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UPDATE: Radiohead’s new single, “Burn The Witch,” will be available on streaming services in the next 24 hours, according to multiple sources.
Over the weekend, Radiohead began erasing itself from the internet. Gone were any posts – past or present – from the band’s official Facebook and Twitter accounts.
Then overnight, the band flipped its fans the bird, posting a cartoon of a bird singing.
This morning another cryptic video cartoon.
This elaborate tease, which Radiohead has played with before, is likely the runup to a new album and already announced tour.