SoundCloud has debuted new creator-focused advertising, which features the stories of musicians who got their start on SoundCloud. The “First On SoundCloud” initiative will feature emerging talent on the platform through multimedia content.
Initial featured creators include Kehlani, Galimatias, Taylor Bennett, Lorine Chia, Melo Makes Music, Party Pupils, Jay Prince, Cathedrals, starRo, and Witt Lowry.
First On SoundCloud” kicks off with SoundCloud’s first-ever creator advertising campaign spotlighting 10 groundbreaking artists from across SoundCloud’s global community. Spanning hip-hop, electronic and pop, these artists represent the more than 10 million creators heard on SoundCloud every month and the accelerating global shift toward creators building their sound, their audiences, and their careers directly online.
“From their first SoundCloud uploads, to their first album, festival appearance or Grammy nomination, these amazing artists’ stories will be brought to life across SoundCloud apps, playlists, social feeds and newsletters, as well as social and out of home advertising,” a spokesperson for SoundCloud said in a statement announcing the new initiative.
To support the new campaign, SoundCloud launched a playlist featuring music from the featured artists. Artists who wish to participate can upload their latest tracks to SoundCloud with the tag #SCFIRST for consideration for inclusion in the “First On SoundCloud” playlist on SoundCloud’s landing page.
SoundCloud will also randomly choose creators who upload their tracks using #SCFIRST for spotlights in SoundCloud’s newsletters and blog posts, the company said.
“SoundCloud is the only truly open audio platform, built for creators first,” said Kerry Trainor, Chief Executive Officer, SoundCloud. “Creators are the center of our ecosystem, and this campaign underscores our commitment to empower them with the best tools, data and resources to share their work, inspire their audiences, and build their careers on SoundCloud first.”