Known for cultivating a strong positive connection with his fans, Ed Sheeran appears to have taken things one step further by going to bat for a fan who recently posted a video of herself covering a Sheeran song to Facebook, only to have it taken down and her account suspended.
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Guest post by Timothy Geigner of Techdirt
In our recent conversation about Ed Sheeran’s rise to fame, we chiefly focused on his claim that music piracy helped him be discovered by the public and his generally lax views on filesharing of his music. While that modern view on how music is consumed is refreshing, we focused less on another chief part of the equation: Ed Sheeran is really good to his fans. Between engaging with them directly via social media, having a generally congenial attitude towards them, and producing music his fans love, he’s built up quite a connection with his listeners.
But he appears to want to go above and beyond simply connecting with his fans, as well. He’s even willing to go to bat for them with his label, Atlantic/Warner. He demonstrated this when a musician in the UK had a short video of herself covering a Sheeran song not only taken down from her Facebook account over a copyright claim, but had her account briefly suspended.
With two crowd-sourced albums under her belt, UK-based full-time busker Charlotte Campbell is regularly in touch with the public through performances on the London Underground. She also uses Facebook to keep up with fans, but a few days ago her entire experience came to an abrupt halt after she was banned from the platform. Charlotte’s crime was to post a 15-second snippet of her cover of Ed Sheeran’s song Castle On The Hill, together with a link to the full track on her YouTube channel.
“I love Ed Sheeran’s music and always cover his songs for my busking repertoire,” Charlotte informs TorrentFreak. “I find them easy to learn because I play them on repeat at home so I know all the lyrics by heart.”
Atlantic/Warner flagged the video for copyright infringement, leading to it being taken down and Campbell’s account suspended for three days. She was additionally warned that if she did it again, she could be perma-banned. This all came without prior warning or communication, for reasons that she would discover once Ed Sheeran himself got wind of all of this and got involved.
After Charlotte was banned from Facebook, some of her fans took to Ed Sheeran fansites to complain that after paying tribute to the star, Charlotte’s reward was to lose her voice online. Amazingly, word reached Sheeran himself, who dropped in on Charlotte’s Facebook page to give his support.
“Just seen your video, [the ban] definitely has nothing to do with me. I bloody love seeing people cover my songs. One of the best things I get out of this job is seeing other people find enjoyment too,” Sheeran wrote. “I asked what’s gone on and apparently it’s a bot that Warner have that works on some weird algorithm (I have no idea what that means) but it’s just bad luck that it was your video,” he explained.
Sheeran went on to say that he was going to have a word with the label to get everything sorted out. This sort of thing works on so many levels. First, Sheeran is doing all of this at least in part at the behest of his dedicated fans, who discussed this on a fanboard. That’s the kind of direct connection and interaction that can only serve to ingratiate Sheeran to the very people that love his music enough to support him. On top of that, being willing to go to bat with his own label in defense of a fellow musician that is covering his music is perfect in convincing the public that Sheeran is far more interested in the wider music ecosystem than he is in either being a copyright bully or milking every last dollar for his work.
The reaction from his fans and Campbell herself shows how well this works.
“I’m not sure I’ve really processed it, to be honest, I still feel like I’m dreaming!” she tells TF. “I felt so relieved that it wasn’t Ed Sheeran who had personally rejected my cover! And it really restored my faith in humanity and in Ed himself.”
And now a fellow musician that could have been miffed at the actions of his label is instead a firm ally for Sheeran, while the fans that complained about all of this have all the more reason to be supportive of his work. It’s hard to imagine how a musician could connect with his fans better than this.