Just weeks ago, Jimmy Iovine squashed rumors that he’s exiting Apple Music. Now, in what may be a face saving move good for both the veteran music exec and Apple, it appears his role will be reduced to consultant. From the Wall Street Journal: "Apple is losing the public face…
Category archives: streaming
Pandora Buys AdWizz Platform Used By Spotify, Deezer
Pandora is ramping up its digital advertising push with the acquisition of digital audio ad platform AdsWizz. The addition will upgrade Pandora’s ad tech capabilities, providing its advertisers with greater audience reach, and expand the company’s revenue opportunities. Spotify, Deezer and TuneIn are all currently AdsWizz clients. The transaction, which…
YouTube Clarifies Promise To ‘Frustrate’ Music Users
YouTube is walking back a statement by Global Head of Music Lyor Cohen to “frustrate and seduce” music fans by increasing the number of ads they’ll encounter while using the platform. ______________________________________________ “You’re not going to be happy after you are jamming ‘Stairway to Heaven’ and you get an ad…
YouTube To Overwhelm Heavy Music Users With Ads
[UPDATED] Heavy music users on YouTube are about to be deluged with ads in an effort to encourage them to switch to Google’s new paid music streaming service, according to YouTube Global Head Of Music Lyor Cohen. ___________________________ YouTube knows it needs to change its image as a service that…
Spotify CEO Daniel Ek Could Net $2B In Stock Sale
Daniel Ek, the CEO and co-founder of Spotify could to sell 15.8 million shares of the company worth as much a $2 billion in its direct listing, when the company goes public on April 3. Ek’s potential windfall was disclosed in a filing on Tuesday. Spotify is valued at about…
Tom Connaughton Exits Vevo To Join Team Spotify
Spotify has tapped former Vevo exec, Tom Connaughton, to serve as the head of artist and label marketing for Spotify’s UK operation. Connaughton’s new role at Spotify was announced in an internal memo distributed to Spotify employees, according to MBW. Connaughton comes to Spotify after almost a decade at Vevo…
Do Spotify’s Investors Lack Confidence In The Platform? [Bobby Owsinski]
Spring is in the air, and Spotify is headed for a direct listing on the NY Stock Exchange on April 3rd. Unfortunately for the streaming platform and its IPO, investors don’t seem too confident about its future. ________________________ Guest post by Bobby Owsinski of Music 3.0 Spotify’s direct listing on…
Why You Shouldn’t Compare Your Music To Others
With all the data and analytics available for measuring your music’s impact and success, it can be tempting as an artist to play the comparison game and assessing how your play count compares with that of your rivals. Such behavior only brings disaster, however. _________________________ Guest post by Patrick McGuire…
Context, Not Genre Drives Playlist Popularity [Analysis]
Early Spotify users found playlists by searching for a genre (Americana, metal, hip hop). But over time, that has shifted to more searches by context (at the gym, work, Sunday morning) or mood (happy, winding down, energized). The team at Chartmetric took a deep dive into the data and found…
Bootleggers Find New Home On Spotify [Chris Castle]
After a suspicious incident where what appeared to be bootlegs of R&B artist Aaliyah appeared on Spotify, evidence is building that bootleggers are now taking advantage of streaming service’s lack of policing. ___________________________ Guest post by Chris Castle of Music, Technology, Policy Vanessa Okoth-Obbo’s eye-opening and must-read post about possible…