Once you’ve attracted prospects to your website, you need a way to get them to pull the trigger and buy. These 10 tips help them do just that.
Category archives: Small Business Heroes
Your Website Doesn’t Need Facebook Ads or SEO on Day 1
Quality content is what enduringly builds a reputation and grows a readership.
‘Influencer Fraud’ Costs Companies Millions of Dollars. An AI-Powered Tool Can Now Show Who Paid to Boost Their Engagement.
The influencer marketing industry is projected to be worth $5 to $10 billion by 2020, but research shows up to 24 percent of influencers have falsely manipulated their engagement numbers.
Your First Product Is a Success. Is It Time to Roll Out a Second?
Before committing to a new launch, prepare a thorough process, one that includes all the lessons you learned first time around.
She Was Told ‘No’ 100 Times. Now This 31-Year-Old Female Founder Runs a $1 Billion Business.
Melanie Perkins, the co-founder and CEO of popular design platform Canva, and her team are constantly chasing big goals.
3 Lessons About Setting Your Price Learned From a Vegas Prostitute
Every entrepreneur — whatever his or her business — needs to understand the essentials of how customers decide what is worth what.