The local pizza place isn’t do custom pricing, so why are you?
Category archives: Setting prices
Why Today’s Price Wars Are Ecommerce’s Biggest Mistake
For most retailers, it makes sense to steer clear of any price wars, which they may not win anyway.
Understanding the Difference between Gross Margin and Markup
Does your head explode trying to figure out your smartest price? Help is on the way.
Cutting Your Price Has No End But Adding Value Has No Limits
You’re going to lose a race to the bottom; only the biggest firms win those. Go in the other direction, aim for the top pricing tier and watch your margins grow.