Let simplicity reign. Very complicated products can confuse customers and kill sales.
Category archives: Product Development
Remembering Microsoft’s Zune: 4 Product-Planning Lessons for Entrepreneurs
Zune struggled to capture even one-eighth of the iPod’s market share. Why did Zune, backed by the Microsoft tech juggernaut, fail to find its foothold? Simple: product planning.
The 3 Tasks You Need Your Product Management Team to Do
Develop something that’s unique. Just don’t expect it to be perfect.
Get Your Seasonal Toy Into Walmart in Under Two Years Without Breaking the Bank
An Entrepreneur contributor interviews someone who pulled off this feat and reports on seven takeaways this man had to offer.
Rapid Prototyping: The Best Route to Happy Customers
Transform product development from a guessing game into great market research: 4 ways how.
Do You Know Your Ecommerce Business’ Core Products?
Warning: Product concentration can put you at risk. A competitor can easily swoop in and take business away from you.