Category archives: Personal Branding

Individuals (and companies) are more complicated than a single tag line or campaign, and sometimes you want to be known for something else.

Don’t let your professional bio fall flat. Here’s some advice on how to inject a bit of personality.

Care about the content and not just pageviews.

A big advantage of trying new stuff is you will finally have some better stories to tell.

A big advantage of trying new stuff is you will finally have some better stories to tell.

If you have a LinkedIn account, you have a brand statement. But does it make you easily discoverable and motivate others to connect?

Geniuses can afford to be eccentric but the merely smart need to look like they are.

Don’t wait until you’re managing a crisis to decide who you want to be and what values you want your company to espouse.

Research shows that social stereotypes assert women should be more focused on promoting others than themselves – but that isn’t going to get us anywhere.

Make sure your personal brand reflects what you want others to see.