How to Measure the Value of Playlist Placement

In the age of streaming, getting your music placed in a popular playlist is one of the most valuable ways to get heard by thousands of music streamers.  However, not all playlists are created equal. While some playlists have a larger following than others, it’s important to target your outreach to get your music heard […]

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Should Musicians Bother with LinkedIn?

Many musicians discount LinkedIn as a useful social media network, because they think it’s for people in the corporate world. Instead, they concentrate on Instagram, Twitter, and YouTube (which isn’t exactly the most fair to musicians).  But there are actually thousands of people in the music industry on LinkedIn, and musicians have a lot to […]

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There’s Only One Thing Stupider Than Being a Musician…

Here’s some sage career advice from Louis CK, who says being a musician isn’t the stupidest decision in the world… Louis CK: I enjoyed the Alvin Ailey — the dancing — Conan: Oh you liked the dancing thing? Louis CK: Yeah, dancing is really inspiring to watch when someone… ya know, it’s a terrible life choice. […]

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Why You’ll Never Get Rich on YouTube (In One Easy Diagram)

It’s not that YouTube won’t help to you build an audience (it will).  But it definitely shouldn’t be your long-term focus as an artist (unless you like being broke).  Here’s the data the proves why. So the music industry keeps talking about something called the ‘value gap‘.  What is refers to is the massive difference […]

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