A clear, no-frills vision statement explains why your business exists and why people can feel good working for you and buying from you.
Category archives: Mission Statement
Don’t Let These 3 Threats Kill Your Startup’s Mission in Its First 5 Years
The first five years can be brutal, but sticking to your mission — the reason why you started — is the way to go. Do that by avoiding these pitfalls.
There’s a Difference Between Your Company’s Vision and Its Mission. Here’s How to Achieve Them Both.
Be mindful about where your company is and where it ought to be.