Category archives: Marketing Strategies

Taking a big risk sometimes leads to a big reward.

Carlos Gil sits down with two chief marketing officers to hear their views on digital and social media marketing, and hiring Generation Z employees.

The time and money saved on certain tasks are vital for busy, resource-strapped startups. Here’s why you should look at automation as a force-multipier for your marketing efforts.

With a stronger connection comes smoother channels of sharing information.

Whether to market your business is no longer a question.

Are you delivering the right messages to your target clients, and if so, how often are you doing it?

These these basic adjustments can help draw more customers and revenue.

You can’t just create a cool product — you have to sell it.

With all the restrictictions and regulations on cannabis marketing and advertising, what’s an entrepreneur to do?

Cannabis packaging comes with its own unique set of challenges and regulations. Make sure you know the facts before getting overly creative.