Deal will allow Mentra fitness users to exercise to UMG’s catalog of recorded music across the Nordic region
Source
Category archives: Fitness
Pitbull becomes stakeholder in Peloton rival Echelon
Grammy-winning artist will also release a new song for the brand
Source
Universal Music Group inks exclusive partnership with $28.5m-backed fitness technology startup Liteboxer
Beat-based boxing platform will feature UMG’s artist roster
Source