Your job is finding the people who want to hear from you.
Category archives: Email Marketing
Email Validation: A Critical Success Factor in Email Marketing
Unless your goal is to be a spammer, sending emails to defunct addresses is a waste of time.
One of Facebook’s First Employees Explains Why Email Marketing Is Better Than Social Media Marketing
How you can take advantage when everyone else is focused on social.
The Only Technique You Need to Quickly Grow Your Email List
Rather than focus on metrics, entrepreneurs need to be thinking about the T.A.P.P. method.
Email Marketing Is Nearly 40 Years Old. How Can We Keep It Thriving?
As email marketing approaches its 40th birthday, here’s what marketers can learn about making email communications more relevant and effective
How Often Should You Send Marketing Emails?
There’s no magic number. Find your sweet spot.
4 Cold Email Subject Lines That Generated $4 Million in Revenue
Without a good subject line, the content of the email doesn’t matter.
5 Email Marketing Tweaks to Double Your Business Revenue
Optimize your email marketing campaigns and unleash the most powerful marketing channel of the 21st century.
3 Cold Email Strategies With High Response Rates
The two most important things to keep in mind when it comes to cold email: persistence and personalization.
5 Secrets to Writing Sales Emails That Prospects Will Reply To
Think it through from the POV of your prospects. Visualizing how much of it they are actually going to view tells your exactly where to focus your efforts. Fire off some boilerplate with just a name change? Game over.