Category archives: Email Marketing

Develop personas, and write customized emails that offer genuine value.

Email marketing is the cornerstone of many marketing programs.

Email marketing is a great way to welcome subscribers, nurture relationships with them, build trust and engage them.

Email marketing is a grind but remains the best way to engage customers — if you keep it fresh.

Automation. Artificial intelligence. Personalization. Those are the three ways. Here are the details.

Building your list is not a black box but rather an achievable, repeatable and scalable process — here’s how we did it.

Building your list is not a black box but rather an achievable, repeatable and scalable process — here’s how we did it.

If sending mass emails guaranteed success, no one would ever fail.

Back-to-school is the second biggest retail event of the year.

Think like your prospect, be personal, track everything.