Category archives: Direct Mail

Postcards can’t hold much copy but when done right, you’ll see your business grow.

Follow these tips, and you’ll soon see replies flooding your mail box.

To measure the success of your direct mail efforts, you’ve got to test your campaigns first. Follow these guidelines to get the most bang from your buck.

When it comes to lead generation, there are only four types of leads that work.

The sweet spot of digital technology plus direct-mail effectiveness is out there, just waiting for you to find it.

Set up a campaign around a holiday and give your customers a reason to come into your store, visit your website and buy from you!

Set up a campaign around a holiday and give your customers a reason to come into your store, visit your website and buy from you!

Learn this money-saving tip and keep your response rates from bombing when floods and natural disasters occur.

Learn this money-saving tip and keep your response rates from bombing when floods and natural disasters occur.