Category archives: Customers

Rather than focus on your own enthusiasm for your products and services, focus on what will make your customer enthusiastic.

PANK aunts are not mothers, but they are a major buying force.

Here are a few basic tips on how to scale your business by aligning the customer’s “why” with your own. Plus, examples of companies who do it well.

55% of consumers don’t trust the brands they buy from as much as they used to. How are you going to make them fall in love?

Studies show that customers expect more from brands to stay loyal to them. But what exactly is “more”? Find out with us.

Understanding your customers and meeting them where they are, in order to better serve them, is the secret of success.

Focusing on your customers will help your business grow in all areas.

Get the audience and customer base that fits with and appreciates your product.

The quickest way to boost earnings is to bring more value to your existing customers.

Author Jill Schiefelbein chats with Eric Yuan, CEO and founder of Zoom, about how to deliver happiness to your customers.