Category archives: Connecting with customers

Treat your customers like friends: Give them something for free. With that mindset, you’ll shine.

When an auto-body shop sent a “thank you” to a customer, he posted it on Reddit, resulting in upvotes from 1,500 potential customers.

The popularity of Jim Brickman’s music is the foundation of a business empire built by cultivating a relationship his fans feel personally.

Companies are likely doomed if they commit to creating products they think their customers need, without actually stopping to verify if that’s true.