This Week In Music Commentary

This week commentators in the music industry speculated on whether classical could be the next big genre for steaming, how to integrate a celebration of Pride Month into your music industry career, how Spotify’s new cryptocurrency could theoretically be used to pay artists directly. Is Classical Music Streaming’s Next Big…

Is Classical Music Streaming’s Next Big Genre? [Mark Mulligan]

Streaming is introducing a larger and more diverse audience to classical music. "These new audiences bring with them new expectations about what classical music listening should be like and they present a major new opportunity for the classical market," writes Marl Mulligan. __________________________________ By Mark Mulligan of MIDiA and the…

Music Think Tank Weekly Recap: Classical Music • Brand Or Mouse • Reaching Out To Fans • More

This week on MusicThinkTank, contributors shared ten surprising benefits of classical music, explored the question of ‘are you a brand or a mouse?,’ offered seven email marketing tips for communicating with fans, and more! Jessica Dais| 10 Surprising Benefits Of Classical Music Ghostly Beard | Are You A Brand Or…

10 Surprising Benefits Of Classical Music

While it may not always be generating the most buzz and excitement, classical music as a genre has a number of unexpected benefits to the consumer, outside of just a studying aid and making plants grow faster. ________________________ In this new post to MusicThinkTank, Jessica Dais looks at ten surprising…

Challenge Of Posting Classical Music Without Copyright Violation: A Glimpse Of The Future?

Despite the composers having died hundreds of years before the concept of copyright violation had even appeared on scene, performers are now finding it difficult to post their performances of the classical works online without receiving notices of copyright infringement, fraudulent though they may be. __________________________ Guest post by Bobby…

Classical music sector’s lack of diversity laid bare by new report

New research reveals major issues in the commissioning of works by female and BAME classical music composers

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