The pop star is the latest celebrity to jump on the ice cream train.
Category archives: Celebrity Endorsement
Gronk Gets Into The CBD Business
Saying the CBD helps manage his pain, ex-NFL star Rob Gronkowski partners with CBDMedic.
Jay Z Gets Into the Pot Game
The legendary rapper/entrepreneur got 99 problems but a bud ain’t one.
Why Having a VIP Backer Like John Legend Can Boost Your Business
Getting a celebrity to invest in your vision as well as your business offers you more than just star power.
How Berner Built a Cannabis Brand Empire
The rapper got his start checking IDs at a pot shop. Now his Cookies brand is baking up a fortune.
Coming Soon to a Dispensary Near You: Jimmy Buffett’s Coral Reefer
Parrotheads were pro-marijuana long before it was legal.
Find an Athlete to Market Your Brand With This Matchmaking App
The founder and CEO of OpenSponsorship sits down with Jessica Abo to discuss her marketplace, which connects brands and athletes.
The FTC Is Skeptical When Celebrities Are Paid to Like Your Product
The Federal Trade Commission has launched investigations into a number of big-name brands it says have bent the rules governing paid celebrity endorsements.