A new Nike ad starring former NFL quarterback Colin Kaepernick is set to debut during Thursday night’s season-opening game. But who penned the stirring background music? Kaepernick is the high-profile athlete chosen by Nike to deliver its powerf…
Category archives: Branding & Advertising
Spotify Reported 2 Million Ad-Blocking Users In March — Here’s What They’re Doing About It
Spotify has a giant ad-supported tier, so it wasn’t entirely surprising to learn that two million people were actively blocking ads on the platform. That said, it wasn’t exactly good news to anyone whose content rests on the platform. Afte…
Travis Scott Is Giving Away $100,000 to Fans on Twitter — Using Square’s ‘Cash’
Travis Scott is taking the Astroworld marketing plan to an entirely new level. Houston-based rapper Travis Scott is looking to spread the love to his fans after the success of his Astroworld album. The rapper sent out a tweet saying he would distribut…
Exclusive: SoundCloud Tapped to Power Bacardi & Major Lazer’s Talent-Scouting Initiative
Bacardi and Major Lazer’s long-running branding campaign is now being boosted by SoundCloud — with artists potentially getting signed. SoundCloud’s back-from-the-brink comeback is now attracting some serious partnerships. That includes Bac…
Spotify Is Testing Unlimited Ad-Skipping In Australia — And Refunding Advertisers Who Get Skipped
Spotify’s free users in Australia can skip as many ads as they want, thanks to a recently launched experiment in the country. But will Spotify’s ‘hypothesis’ work? For months, Spotify has been flirting with the concept of compl…
Adidas’ New Speedfactory AM4MLS Has an NFC Chip That Unlocks a Spotify Playlist
Atlanta-based rapper Rich the Kid has teamed up with Adidas and two other Atlanta natives to design a new pair of sneakers with a musical twist. The Adidas SpeedFactory AM4MLS is a collaborative design by Darlington Nagbe, rapper Rich the Kid, and Trav…
Target Issues a Formal Apology for Making a Fake CBGB Storefront
Target’s arrival in the East Village of New York has seriously pissed off local residents. So much so that the corporation has issued an apology to those who felt slighted by its most recent store opening. A few days ago, Target celebrated the op…
The Grammys are Declaring War on their Sexism Problem
It seems as though the Grammys are about to get a bit more diverse after ousted president Neil Portnow leaves in 2019. The embattled president made some controversial remarks about the lack of representation of women during the Grammy Awards after he s…
Spotify Is Sitting On an Advertising Gold Mine, Barclays Says
Consumers hate intrusive advertising — which is a major reason why they upgrade. But according to one Wall Street analyst, Spotify’s advertising revenue could become a big growth area. Social media sites like Facebook, Snapchat, and YouTube are …
Digital Audio Advertising Surged 39% In 2017 — a $500 Million Increase
For years, digital audio advertising has been an underperforming mess. Looks like that’s changing fast. Digital audio advertising has been a bastard stepchild for years. Except now the sector is actually exploding. Last year, th…