Adidas has teamed up with NTS Radio for a new collaborative partnership as part of the Adidas Originals line. A new collection of merchandise, designed with underground music and culture in mind, is the first step in the new collab. Released under the …
Category archives: Branding & Advertising
Adidas Secures U.S. Copyright Protection for Kanye Yeezy Sneaker Designs
Adidas has won a copyright decision to protect some of the design elements of Kanye’s iconic Yeezy sneakers. The sneaker company filed for copyright protection of these elements on the Yeezy Boost 350 versions 1 and 2. However, the filing was initiall…
Post Malone Expands His Branded Crocs Line Into Australia
Crocs’ differentiated look has resulted in some healthy revenues. For the fiscal year 2017, revenues topped $1.023 billion, and the company has managed to sell upward of 300 million pairs of Crocs shoes since 2002. They’ve also received a recent jolt i…
Spotify Is Testing Out Interactive Audio Ads — With a Clever Podcast Tie-In
The alpha test starts with Unilever and a sponsored podcast. Spotify CEO Daniel Ek may not be giving Sony/ATV ex-chairman Marty Bandier the time of day. But he is aggressively pushing the platform’s advertising strategy. Just last year, the company st…
Adidas Inks a Branding Deal With Donald Glover — Introducing ‘Donald Glover Presents’
Adidas Originals and rapper/entertainer Donald Glover have just announced a new partnership called ‘Donald Glover Presents’. The partnership relates to a new line of shoes, and to accompany their launch, the pair have also released a set of videos. Ne…
Adidas Inks a Branding Deal With Donald Glover — Introducing ‘Donald Glover Presents’
Adidas Originals and rapper/entertainer Donald Glover have just announced a new partnership called ‘Donald Glover Presents’. The partnership relates to a new line of shoes, and to accompany their launch, the pair have also released a set of videos. Ne…
Beyoncé Inks a Major Branding Partnership With Adidas
Beyoncé has announced that she will be joining Adidas as a creative partner. The pop star will also be relaunching her Ivy Park clothing brand with the help of Adidas. Beyoncé will develop a new line of athletic and lifestyle products, including new fo…
Red Bull Music Academy and Red Bull Radio Are Shutting Down
Red Bull Music Academy and Red Bull Radio are both shutting down in 2019. Red Bull informed employees of both RBMA and Red Bull Radio of the decision last week. Both of the properties will cease operation by October 31st. Both services are run by Red B…
Pandora Is Testing Interactive Voice Ads Later This Year
Pandora has confirmed that it is testing ‘interactive voice ads’ that allow listeners to speak directly to the advertisement. Listeners can get more information about the product being advertised, or skip the ad entirely. Pandora has partnered with San…
SoundCloud Intensifies Its Canadian Advertising Efforts with DAX
SoundCloud has a new agreement with DAX to give Canadian advertisers access to its audience. DAX is the programmatic audio advertising arm of UK-based radio company Global. A similar deal already exists between the two companies in the UK, so this Can…