TikTok is setting itself apart from Facebook and Twitter by banning political and advocacy advertising. In a blog posted on Friday, TikTok confirmed it will not allow political ads on the platform. TikTok recently came under fire for adhering to Chines…
Category archives: Branding & Advertising
Bud Light Basically Owns Post Malone at This Point
Or, maybe it’s the other way around? Introducing the limited-edition, 16 oz. Bud Light can featuring the mug of Post Malone. For those that enjoy the taste of Bud Light and the music of rapper Post Malone, the best of both worlds have now been combined…
NHL Announces a Major Two-Year Partnership With Green Day — Is This Hockey’s New House Band?
The National Hockey League (NHL) recently signed Green Day to a two-year partnership that will see the legendary California punk-rock trio provide their music to NHL games and programming. “Fire, Ready, Aim,” a song from Green Day’s upcoming album, Fat…
Some Instagram Influencers Are Selling Their Close Friends Status on Patreon
Many Instagram influencers are turning to Patreon to monetize some of the platform’s features. Are musicians next? Last year in November, Instagram rolled out a new feature for the platform called Close Friends. It’s a separate list of followers with …
Maroon 5 and Apple Collab to Promote ‘Memories’ in iOS 13 Photos App
Maroon 5 and Apple have teamed up to offer the band’s latest single, “Memories” on the iOS Photos app. The Memories feature launched with the most recent iOS 13 update. This marks the first time Apple has collaborated with an artist to launch a new son…
Nipsey Hussle’s Puma Collection Is Still Happening — Official Release Next Month
The status of a Puma collaboration with Nipsey Hussle was previously unclear. Nipsey Hussle had been collaborating with Puma on a fall fashion collection, though it was unclear where things stood when the rapper was killed. Now, it turns out that the …
Slayer’s NASCAR Sponsorship Pulled Over “Long-Time Sponsor Concerns”
The thrash metal band Slayer has been pulled from being a NASCAR sponsor. The deal was yanked at the last moment. Slayer is currently on their final world tour and partnered with Rick Ware Racing for the car. The #54 car was to compete at Saturday’s Mo…
Embracing a Critic, The NFL Names Jay-Z Its “Live Music Entertainment Strategist”
The NFL’s deal with Jay-Z also involves Roc Nation, and goes far beyond music and entertainment. The National Football League (NFL) is now partnering with Jay-Z’s Roc Nation for its music and entertainment endeavors, though the deal goes far beyond ent…
Despite Reaching 1.3 Billion Views on YouTube, Gotye Refuses to Place Ads on ‘Somebody That I Used to Know’
Gotye hasn’t made a dime on YouTube royalties. Here’s why. Gotye’s best-known song, “Somebody That I Used to Know,” has enjoyed massive worldwide success. Based upon the song’s smashing international success and 1.3 billion YouTube views, many have ass…
FC Barcelona Inks a Joint Venture Deal With Sony Music Entertainment
Sony Music and FC Barcelona have announced a new deal that will bring together football stars with music artists. The new two-year contract will see FC Barcelona make use of the Sony Music catalog for promotional content. To celebrate the new agreement…