Condé Nast is officially suing Drake and 21 Savage for allegedly using a fake Vogue issue as part of a promotional campaign for their recently released Her Loss album. The Vogue owner Condé Nast submitted the multimillion-dollar action to a New York fe…
Category archives: Branding & Advertising
Spotify Shares Drop Despite Double-Digit Subscriber Gains — And a Possible Price Hike Ahead
Spotify subscribers, monthly average users, and revenues all headed north during the latest third quarter. Wall Street sent shares south. It was an impressive third-quarter financial review for Spotify on Tuesday, though Wall Street proved difficult to…
Adidas Officially Terminates Kanye West Deal — Execs Forecast ‘A Short-Term Negative Impact of Up to €250 Million’
Adidas has officially terminated its deal with Kanye West (also known as Ye), citing his “unacceptable, hateful and dangerous” comments. Update (10/25): Gap has announced that it’s “taking immediate steps to remove Yeezy GAP” items fr…
German Pop Artist Mike Singer Uses Trick to Boost Album Pre-Sales and Streams
German pop artist Mike Singer is using a unique ‘stream-to-unlock’ campaign to drive album pre-sales. The initiative is to push his new single, “100Tausend” (100 Thousand), which will release on July 17. Users who visit the sing…
TikTok’s Advertising Launch Is Getting Crushed by US Shutdown Rumors
The TikTok advertising strategy may be crumbling after the Trump administration signals interest in a ban. TikTok’s new self-service ad platform will remain critical in helping the social media company turn a profit. But the potential ban floated…
Artist Branding Isn’t Selling Out Anymore — But What’s the New Balance?
Music licensing and distribution platform Songtradr recently hosted their fourth “Happy Hour” livestream event, Balancing Branding with Artistry. During the hour-long discussion, two prominent branding professionals discussed what artists should – and …
Gucci Mane Is Releasing a New Fashion Line – In Partnership with Gucci
Rapper Gucci Mane has tweeted he’s getting his own Gucci brand in a new fashion partnership. The rapper then followed up with a joke referencing his upcoming contract renewal with Atlantic Records. “Should I renew my contract with Gucci, or…
Billionaire Kanye West Expands His Yeezy Empire to The Gap
Billionaire Kanye West has struck a 10-year deal with prominent clothing retailer Gap, centering on the release of an exclusive Yeezy Gap product line. Kanye West announced the decade-long partnership on Twitter this morning, and Gap officials confirme…
Billionaire Kanye West Files U.S. Trademark for ‘Yeezy’ Cosmetics Line
Billionaire rapper Kanye West has filed a U.S. trademark for a line of “Yeezy” cosmetic products. Kanye West submitted the trademark application (via his Mascotte Holdings, Inc. brand, through which he has registered a number of other trademarks, inclu…
Behind the Scenes of AMW With Entertainment Publicist Naomi Grandison
Ever wonder what a publicist does or what their job truly entails? The following article comes from AMW Group, a proud partner of DMN. If you’re an entertainer and you’ve been wondering if you should start looking for a good publicist, it’s in your bes…