Category archives: Advertising

Discover the six overriding lessons for putting together a promotional campaign that produces the best results.

The shifts comes as Google, Facebook and Twitter face a backlash over the role they played in the U.S. presidential election

Sixty-three percent of advertisers said they were most likely to use photo-sharing app Instagram, compared with 56 percent who said they would use social network Twitter.

It’s advertising so smart that the consumer often doesn’t even realize it’s an ad.

Can you imagine a more effective ad than one that can do a 360-degree dunk?

In the image, an African-American girl is posing next to a taller Caucasian girl that is propping her arm on the younger girl’s head.