Category archives: Advertising Strategies

If you optimize your offer to take advantage of your prospect’s natural brain chemistry, you’ll see better results and happier customers. Here’s how to craft an offer that will cause your prospect’s brain to release dopamine.

If consumers associate your product with fear, they may not have a strong connection to your brand.

With a larger average household size and high spending power, Hispanics are loyal to the brands they love, which creates a perfect opportunity for brand marketers.

Crafting effective ad copy is easy-if you follow this expert advice.

Testing is the only way you can know your promotions are working and make sure you’re getting the best response possible. Find out more about how research can help you create ads that work.