“About 30% of our revenues currently come from the non-movie ticketing segment. We intend to grow this to 50% by 2020,” Albert Almeida, COO – Non movies at BookMyShow, told India’s The Economic Times. “This segment has been growing at about 60% annually since 2012. From 100 events in 2007 in this segment, we now have about 60,000 shows and 12,000 unique events listed on our platform as of 2017.”
BookMyShow is looking at ticketing for international events in sports, live entertainment and experiences across countries, according to the Times. The ticket value for the events has a 40 percent to 50 percent markup from tickets for national events.
The online movie ticketing space has witnessed major competition with BookMyShow claiming to sell about 12 million tickets per month with an active user base of more than 30 million customers, according to the paper.