Snapchat under fire for 4/20 filter…
Its April 20th also known as 4/20 – national cannabis smoking day, and to mark this national holiday in true Snapchat style, the social media platform has come up with a filter – a Bob Marley selfie filter.
But, they never expected the backlash that they would receive. Shortly after launching the filter of Bob Marley’s face, people took to other social media outlets to share their opinions. Most of the talk has been negative and people have been going crazy over the filter dubbing it ‘disrespectful’.
Users of Snapchat found the filter offensive and aired their disappointment in Snapchats decision to use ‘blackface’ and tarnish the legendary singers reputation as a global artist.
One twitter user brings up a valid point that the app didn’t roll out a Bob Marley filter on the reggae singers birthday, on the day he passed or even during black history month. So why did they do it for national marijuana-smoking day?
Snapchat didn’t seem to think it was a bad idea, but have since released a statement, first posted on Wired.
“The lens we launched today was created in partnership with the Bob Marley Estate, and gives people a new way to share their appreciation for Bob Marley and his music. Millions of Snapchatters have enjoyed Bob Marley’s music, and we respect his life and achievements.”
What are your thoughts?
Some of the tweets are below…
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