Slashing your marketing budget won’t help your business, it’ll slowly kill it. Here’s how to work with your marketing or PR agency to reduce costs while maintaining your competitive edge.
Author archives: Tara Coomans
How To Amplify PR Opportunities For Your Business
Founders play a pivotal role in public relations opportunities. Here’s how to maximize your PR investment.
3 Publicity Lessons Women Founders Can Learn From Spanx’s Sara Blakely
Sara Blakely didn’t become one of the most admired CEOs without taking her public image seriously. Blakely credits her publicity-savvy approach to her grass-roots success that launched a billion-dollar exit.
3 Steps to Forge Your Company’s Purpose-Driven Path
How to create enduring company wins and contribute to a greater good.
3 Ways Direct-to-Consumer Brands Can Leverage Media Coverage
How to make your DTC PR dollars go further, decrease conversion friction and keep customers loyal.
5 Overlooked Business Outcomes of PR for Fast-Growing Companies
Every company, no matter the size, can learn from the globe’s largest brands that view PR holistically.