A “boring” company with a purposeful and consistent personality will bring about a positive emotional response from its target audience.
Author archives: Ron Sheth
The Case for a 4-Day Work Week
A four-day workweek leads to more satisfied workers, narrows the gender gap and the return on investment is better than expected.
What is Humanized Marketing and How Does It Affect Your Business?
One way businesses can stand out from the competition is by shifting their marketing mindset from personalized marketing to humanized marketing.
Having a Social Presence Isn’t Enough. How Are Consumers Experiencing Your Brand With Augmented Reality?
Content and marketing trends change, and so must your social tactics.