Few marketing tools are more effective than an anecdotal case study. Discover how you can create your own and increase sales.
Author archives: Robert W. Bly
9 Ways Content Marketing Generates Leads and Closes Sales
Find out how upping your content marketing game can close more deals.
The 7 Rules of Writing Persuasive Technical Content
Helping people understand what your technical products do will be easier if you follow these seven guidelines for writing B2B technical content.
10 Tips for Creating Landing Pages That Convert the Most Prospects
Once you’ve attracted prospects to your website, you need a way to get them to pull the trigger and buy. These 10 tips help them do just that.
How This Direct-Mail Piece Packs a Small but Powerful Punch
Postcards can’t hold much copy but when done right, you’ll see your business grow.
The Secret to Getting Direct-Mail Prospects to Reply Immediately
Follow these tips, and you’ll soon see replies flooding your mail box.
Why You Don’t Want to Fail This Direct-Mail Test
To measure the success of your direct mail efforts, you’ve got to test your campaigns first. Follow these guidelines to get the most bang from your buck.
The 5-Step Plan for Turning Prospects into Customers
Using this five-step plan can help you write powerful, persuasive copy that attracts your best customers.
Looking for Leads? These 4 Direct Mail Offers Are Your Answer
When it comes to lead generation, there are only four types of leads that work.