Considering changing a company or product name? Stop. Before you jump to conclusions, use this framework to conduct a name assessment and think through your options carefully.
Author archives: Rob Meyerson
Should You Name Your Business After Yourself?
Should you create a new name for your business or brand or use your personal name? Here are five scenarios in which it makes sense to go with your personal name.
Should You Use Your Own Name or Create a Brand Name for Your Business?
Consider these five reasons to avoid using your personal name and create a new brand name instead.