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    Author archives: Rob Meyerson

    Don’t Change Your Brand Name — Unless You Really Have To

    Considering changing a company or product name? Stop. Before you jump to conclusions, use this framework to conduct a name assessment and think through your options carefully.

    Posted byRob MeyersonJune 2, 2022Posted inBranding, Music Industry NewsTags: Business, Industry, Music, News, The Talking Fern, TTFLeave a comment on Don’t Change Your Brand Name — Unless You Really Have To

    Should You Name Your Business After Yourself?

    Should you create a new name for your business or brand or use your personal name? Here are five scenarios in which it makes sense to go with your personal name.

    Posted byRob MeyersonJune 18, 2021Posted inBranding, Music Industry NewsTags: Business, Industry, Music, News, The Talking Fern, TTFLeave a comment on Should You Name Your Business After Yourself?

    Should You Use Your Own Name or Create a Brand Name for Your Business?

    Consider these five reasons to avoid using your personal name and create a new brand name instead.

    Posted byRob MeyersonFebruary 25, 2021Posted inFuture of Entrepreneurship, Music Industry NewsTags: Business, Industry, Music, News, The Talking Fern, TTFLeave a comment on Should You Use Your Own Name or Create a Brand Name for Your Business?




    News

    • Jennifer Lopez considers taking Ben Affleck’s surname to be ‘romantic’
    • Nazareth’s lead vocalist Dan McCafferty dies at 76
    • Drake and 21 Savage sued for ‘flagrant infringement’ over fake Vogue cover
    • Drake and 21 Savage sued by Vogue publishers
    • Ricky Wilson apologises to Kaiser Chiefs fans after ‘relying on old drinking habits’ for London gig




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