Author archives: Massimo Martinotti

Every brand needs a combination of suitable archetypes to build its narrative world.

You have to establish where you are, where you want to go and what the route will be.

When you put together the story of your brand or organization you need to have, like a painter, some basic elements.

One of the first tasks that any entrepreneur or businessperson must do is identify how they would like to describe or how they would like a friend to describe what they do in a few words.

This tool that costs no money and you can build it in a few days.