The concept that people copy others’ actions in certain situations is important in leveraging the power of social proof in your marketing.
Author archives: Kim Walsh Phillips
Smells Like Old
What do scented candles and being prolific have in common? Everything.
Attracting Affluent Clients on Social Media
How to create content to attract high-paying affluent clients who are ready, willing and able to pay you what you are worth.
Small List, Big Launch
Plan a summit and grow your referrals list now.
The Treat Method
Make your customers feel so good about their decision to give you their business that they do it over and over again.
Be Firm In Your Zone of Genius
Work with the right-fit clients who accept you as the expert.
Yes, Your Self-Care Matters
The hustle-and-grind culture may be popular, but it isn’t productive.
The Indecent Crete Proposal
How one very strange date in my 30s still applies to the way I do business today.
Switch This About Your Marketing, and It Changes Everything
Your main business focus cannot be on a niche that is doomed to fail.
How to Land Your Dream 100 Clients for $5 of Ad Spend a Day
Focus on just those you really want, and quickly reach them without wasting time or money on others.