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    Author archives: Katherine Hays

    Now Is the Time to Partner With Your Customers

    Peer marketing in this climate of global disruption.

    Posted byKatherine HaysMarch 25, 2020Posted inMusic Industry NewsTags: Business, Industry, Marketing, Music, News, The Talking Fern, TTFLeave a comment on Now Is the Time to Partner With Your Customers

    What Happens When You Fake Authenticity

    Dissecting that infamous Peloton ad – how and why it happened.

    Posted byKatherine HaysJanuary 3, 2020Posted inMusic Industry NewsTags: Business, Industry, Marketing, Music, News, The Talking Fern, TTFLeave a comment on What Happens When You Fake Authenticity

    Advertising Trends You Should Consider in 2019

    Here’s why you need more video than ever.

    Posted byKatherine HaysJanuary 17, 2019Posted inAdvertising, Music Industry NewsTags: Business, Industry, Music, News, The Talking Fern, TTFLeave a comment on Advertising Trends You Should Consider in 2019

    Eliminating the (Facebook) Status Quo: Why Marketers Need to Take Control Back From Social Networks

    Putting all of your marketing eggs in the social media basket is a dangerous game.

    Posted byKatherine HaysNovember 28, 2018Posted inMusic Industry News, Social Media MarketingTags: Business, Industry, Music, News, The Talking Fern, TTFLeave a comment on Eliminating the (Facebook) Status Quo: Why Marketers Need to Take Control Back From Social Networks




    News

    • Jennifer Lopez considers taking Ben Affleck’s surname to be ‘romantic’
    • Nazareth’s lead vocalist Dan McCafferty dies at 76
    • Drake and 21 Savage sued for ‘flagrant infringement’ over fake Vogue cover
    • Drake and 21 Savage sued by Vogue publishers
    • Ricky Wilson apologises to Kaiser Chiefs fans after ‘relying on old drinking habits’ for London gig




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