Analytics could be the bedrock of all enterprise B2B strategies, but there are also pitfalls to be on guard against, especially in the changing business scenarios in a post-pandemic world.
Author archives: Kartik Anand
The Demise of Third-Party Cookies: Retaining the Sweet Spot
Despite delays and hurdles, the third-party cookie is still on death row. What happens after it is gone? What new strategies will digital marketers need to put in place to continue with the cookie’s advantages?
Should You Trust Artificial Intelligence in Marketing?
For all its controversial biases, artificial intelligence comes out as the best tool for marketers.
Marketing Trends in the Post-Pandemic Business Environment
There is no wishing away the changes of the last two years.
How Intelligent Businesses Use Business Intelligence
While BI is a modern term, business intelligence has been helping companies stand up to significant organizational challenges for decades.
Why You Should Look at Data for Smart Marketing
Good marketing strategies are not birthed merely in experience, connections or gut-feel anymore.
Account-Based Marketing is the Magic Wand of B2B Marketing
The difference between ordinary marketing and ABM investment is between spending a hundred dollars on a hundred different leads and a more concerted effort on the few most likely leads.
How Automation Can Change the Face of Your Martech Stack
As B2B marketing technologies evolve, they become increasingly significant for the success of the other two most important factors.
How Technology Has Changed Business Communication
Technology has forever changed the business communication landscape.
B2B Marketing Strategies for a Post-Pandemic Environment
These strategies will help you get up to speed in a post-pandemic world.