Personalization has long been viewed as the purview of digitally native companies. Now McDonald’s will use it to upsell at the counter.
Author archives: Karl Wirth
More Is Not Better: How to Effectively Target Retail Promotions
Relevance and value build a loyal customer base.
5 Ways Marketers Can Gain an Edge With Machine Learning
Interpret and act on large amounts of information in a scalable way.
It’s 2019. Stop Treating Customers Like Strangers
Cross channel marketing is key.
To Live the Dream You Have to Schedule Time to Dream
Stagnation starts when you’re too busy to consider what could be done better.