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    Author archives: Karl Wirth

    What McDonald’s Latest Acquisition Means for Marketers

    Personalization has long been viewed as the purview of digitally native companies. Now McDonald’s will use it to upsell at the counter.

    Posted byKarl WirthJune 26, 2019Posted inMusic Industry News, PersonalizationTags: Business, Industry, Music, News, The Talking Fern, TTFLeave a comment on What McDonald’s Latest Acquisition Means for Marketers

    More Is Not Better: How to Effectively Target Retail Promotions

    Relevance and value build a loyal customer base.

    Posted byKarl WirthApril 26, 2019Posted inMusic Industry NewsTags: Business, Industry, Marketing, Music, News, The Talking Fern, TTFLeave a comment on More Is Not Better: How to Effectively Target Retail Promotions

    5 Ways Marketers Can Gain an Edge With Machine Learning

    Interpret and act on large amounts of information in a scalable way.

    Posted byKarl WirthMarch 26, 2019Posted inMachine Learning, Music Industry NewsTags: Business, Industry, Music, News, The Talking Fern, TTFLeave a comment on 5 Ways Marketers Can Gain an Edge With Machine Learning

    It’s 2019. Stop Treating Customers Like Strangers

    Cross channel marketing is key.

    Posted byKarl WirthJanuary 17, 2019Posted inCommunication Strategies, Music Industry NewsTags: Business, Industry, Music, News, The Talking Fern, TTFLeave a comment on It’s 2019. Stop Treating Customers Like Strangers

    To Live the Dream You Have to Schedule Time to Dream

    Stagnation starts when you’re too busy to consider what could be done better.

    Posted byKarl WirthDecember 13, 2018Posted inGoal Setting, Music Industry NewsTags: Business, Industry, Music, News, The Talking Fern, TTFLeave a comment on To Live the Dream You Have to Schedule Time to Dream




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